Journal Articles

Singh, R. (2017). Marketing competency for information professionals: The role of marketing education in library and information science programs. Marketing Libraries Journal, 1(1), 60-83

Singh, R., & Vorbach, J. (2017). Re-envisioning management education and training for information professionals. Journal for Education in Library and Information Science, 58(2), 94-105.

Singh, R. (2016). Managing projects: The role of communication in project management. Information Outlook, 20(5), 4-6.

Singh, R. (2016). Creating engaging library experiences through effective content marketing. Oregon Library Association Quarterly, 21(4), 49-54.

Singh, R. (2016). The impact of intrinsic and extrinsic motivators on employee engagement in information organizations. Journal for Education in Library and Information Science, 57(2), 197-202.

Singh, R. (2014). Engaging your library community through effective brand advocacy: STEPPS to Success. Feliciter, 60(3), 27-29.

Singh, R. (2013). Collaboration in the cloud: Role of interaction and online collaborative tools in enhancing knowledge creation in virtual environments. Journal of Information and Knowledge Management, 12(4), 1350030-1-12.

Singh, R., & Ovsak, A. (2013). Library experience matters! Touchpoints to community engagement. Journal of Library Administration, 53(5/6), 344-358.

Singh, R. (2013). A more holistic approach: Strategic engagement. Information Outlook, 17(1), 17-19.

Singh, R. (2012). Three’s company: Leadership in the three spheres of strategic influence. Feliciter, 58(5), 24-26.

Singh, R. (2009). Does your library have a marketing culture? Implications for service providers. Library Management, 30(3), 117-137.

Singh, R. (2009). Does your library have an attitude problem towards ‘marketing’? Revealing inter-relationship between marketing attitudes and behavior. The Journal of Academic Librarianship, 35(1), 25-32.

Singh, R. (2009). Mind the gap: Unlocking the relationship between market orientation and service performance. Library Review, 58(1), 28-43.

Singh, R. (2009). Exploring the connection between marketing knowledge and behavior of library and information science professionals. Library Leadership& Management, 23(3), 113-122.

Singh, R. (2008). Le marketing relationnel pour les services de documentation: l’approche scandinave. Documentaliste Sciences de l’information, 45(1), 60-63. Reprinted.

Singh, R.  (2007). Developing a marketing culture in libraries. Feliciter, 53(3), 145-147. Invited

Singh, R. (2005). Marketing culture of Finnish research libraries: Implications for customer satisfaction. Informaatiotutkimus, Finnish Journal of Information Studies, 24(4), 82-90. Invited

Singh, R. (2004). Branding in library and information context: The role of marketing culture. Information Services & Use, 24, 93-98. Invited

Singh, R. (2003). Developing marketing relationship with customers: A Scandinavian perspective. Library Management, 24(1&2), 34-43.

Singh, R., & Ginman, M. (2002).Challenges and issues in the application of marketing principles in LIS environment: An experience. Tidskrift  för Dokumentation, The Nordic Journal of Documentation, 57(4), 79-87.

Singh, R. (2000). Assessment of promotional aspects vis-à-vis marketing in CSIR libraries and information centres of India. ILA Bulletin, 36(2), 39-47.

Singh, R. (2000). Cataloguing archival records of a plant scientist: A case study. IASLIC Bulletin, 45(3), 135­­-138.

Singh, R. (1999). Computerised information retrieval system: Role of minimal level cataloguing. DESIDOC Bulletin of Information Technology, 19(3), 29-33.

Singh, R. (1998). An assessment and evaluation of human resource management issues in the academic libraries of Lucknow: A study. Annals of Library Science and Documentation, 45(3), 103-115.


Singh, R. (2005). Marketing culture of Finnish research libraries: An analysis of marketing attitude, knowledge and behaviour.  Åbo: Åbo Akademi University Press.

Conference Papers

Singh, R., & Kevin, R. (2018). Cultivating a critical thinking mindset in the era of “alternative facts.” In Proceedings of the Association for Library and Information Science Education Annual Conference: ALISE 2018 on The Expanding LIS Education Universe, Denver, CO, 42-44.

Hartnett, L., Singh, R., & Zamir, H. (2017). Navigating the next step: An interactive panel for doctoral students. ASIS&T 2017 Conference on Diversity of Engagement: Connecting People and Information in the Physical and Virtual Worlds, Oct 27- Nov 1, Crystal City, VA.

Singh, R., & Miller, K. (2015). Standing out in the academic LIS job market: An interactive panel for doctoral students. ASIS&T 2015 Conference on Information Science with Impact: Research in and for the Community, Nov 6-10, St. Louis, MO.

Singh, R. (2011). How tangible your library is in digital environment? Implications of social media marketing in reinventing communities’ library experiences. Proceedings of the IFLA Conference on Marketing Libraries in a Web 2.0 World, Aug 7-8, 2010, Stockholm, Sweden, 97- 108.

Singh, R. (2011). Re-branding academic libraries in an experience culture. Proceedings of the KLA-CULS Fall Conference on Originate, Create, Renovate, and Innovate: Leading Revolution in the Academic Library, Oct 14-15, 2010. Emporia State University, USA, 91-95.

Singh, R., & Ballester, Y. (2010). Making the connection: Using synchronous meetings to create a more meaningful online learning experience for students. Proceedings of the EDULEARN 10 on International Conference on Education and New Learning Technologies, Jul 5-7, 2010, Barcelona, Spain, 5550-5558.

Singh, R. (2008). What kind of connection exists between marketing attitudes and behaviour? A peep into the interacting landscape of the marketing and LIS world. Proceedings of the Annual 2008 conference of CAIS/ACSI on Information Beyond Borders: LIS interacting with other disciplines, Jun 5-7, 2008, Vancouver, Canada.

Singh, R. (2006). Market orientation and service performance in libraries: An unexplored relationship. Proceedings of the Annual 2006 conference of CAIS/ACSI on Information Science Revisited: Approaches to Innovation, Jun 1-3, 2006, Toronto, Canada.

Singh, R. (2005). What kind of market orientation exists in Finnish research libraries? Implications for managing customer knowledge and relationship. Proceedings of Managing Modern Organizations with Information Technology, May 15- 18, 2005, San Diego, California, USA, 899-901.

Singh, R.  (2005). Dimensions of market orientation in Finnish libraries: An assessment. Proceedings of the BOBCATSSS 2005 Symposium on Librarianship in the Information Age, Budapest, Hungary, Jan 31-Feb 2, 2005, 403-416.

Book Chapters

Singh, R., & Jankovitz, L. (2018). Effective project management techniques to prepare information professionals for the future workforce. In S. Hines & A. Daughtery (Eds.), Advances in library administration and organization 2018: Project management in the library workplace, Vol. 38 (pp. 279-294). Bingley, U.K.: Emerald.

Singh, R. (2013). Effective use of social media marketing for customer engagement in information organizations. In D.K. Gupta, C. Koontz & A. Massisimo (Eds.), Marketing Library and Information Services – II ((pp. 361-371), Berlin: De Gruyter Saur.

Singh, R. (2006). Understanding marketing culture in Finnish libraries. In D.K. Gupta, C. Koontz, A. Massisimo, & R. Savard (Eds.), Marketing Library and Information Perspectives (pp. 64-72), Munchen: KG Saur. Invited