Journal Articles

Singh, R., & Trinchetta, G. G. (2019). Community connections: Advocating for libraries through effective brand advocacy. Public Library Quarterly,

Singh, R. (2017). Marketing competency for information professionals: The role of marketing education in library and information science programs. Marketing Libraries Journal, 1(1), 60-83

Singh, R., & Vorbach, J. (2017). Re-envisioning management education and training for information professionals. Journal for Education in Library and Information Science, 58(2), 94-105.

Singh, R. (2016). Managing projects: The role of communication in project management. Information Outlook, 20(5), 4-6.

Singh, R. (2016). Creating engaging library experiences through effective content marketing. Oregon Library Association Quarterly, 21(4), 49-54.

Singh, R. (2016). The impact of intrinsic and extrinsic motivators on employee engagement in information organizations. Journal for Education in Library and Information Science, 57(2), 197-202.

Singh, R. (2014). Engaging your library community through effective brand advocacy: STEPPS to Success. Feliciter, 60(3), 27-29.

Singh, R. (2013). Collaboration in the cloud: Role of interaction and online collaborative tools in enhancing knowledge creation in virtual environments. Journal of Information and Knowledge Management, 12(4), 1350030-1-12.

Singh, R., & Ovsak, A. (2013). Library experience matters! Touchpoints to community engagement. Journal of Library Administration, 53(5/6), 344-358.

Singh, R. (2013). A more holistic approach: Strategic engagement. Information Outlook, 17(1), 17-19.

Singh, R. (2012). Three’s company: Leadership in the three spheres of strategic influence. Feliciter, 58(5), 24-26.

Singh, R. (2009). Does your library have a marketing culture? Implications for service providers. Library Management, 30(3), 117-137.

Singh, R. (2009). Does your library have an attitude problem towards ‘marketing’? Revealing inter-relationship between marketing attitudes and behavior. The Journal of Academic Librarianship, 35(1), 25-32.

Singh, R. (2009). Mind the gap: Unlocking the relationship between market orientation and service performance. Library Review, 58(1), 28-43.

Singh, R. (2009). Exploring the connection between marketing knowledge and behavior of library and information science professionals. Library Leadership& Management, 23(3), 113-122.

Singh, R. (2008). Le marketing relationnel pour les services de documentation: l’approche scandinave. Documentaliste Sciences de l’information, 45(1), 60-63. Reprinted.

Singh, R.  (2007). Developing a marketing culture in libraries. Feliciter, 53(3), 145-147. Invited

Singh, R. (2005). Marketing culture of Finnish research libraries: Implications for customer satisfaction. Informaatiotutkimus, Finnish Journal of Information Studies, 24(4), 82-90. Invited

Singh, R. (2004). Branding in library and information context: The role of marketing culture. Information Services & Use, 24, 93-98. Invited

Singh, R. (2003). Developing marketing relationship with customers: A Scandinavian perspective. Library Management, 24(1&2), 34-43.

Singh, R., & Ginman, M. (2002).Challenges and issues in the application of marketing principles in LIS environment: An experience. Tidskrift  för Dokumentation, The Nordic Journal of Documentation, 57(4), 79-87.

Singh, R. (2000). Assessment of promotional aspects vis-à-vis marketing in CSIR libraries and information centres of India. ILA Bulletin, 36(2), 39-47.

Singh, R. (2000). Cataloguing archival records of a plant scientist: A case study. IASLIC Bulletin, 45(3), 135­­-138.

Singh, R. (1999). Computerised information retrieval system: Role of minimal level cataloguing. DESIDOC Bulletin of Information Technology, 19(3), 29-33.

Singh, R. (1998). An assessment and evaluation of human resource management issues in the academic libraries of Lucknow: A study. Annals of Library Science and Documentation, 45(3), 103-115.


Singh, R. (2005). Marketing culture of Finnish research libraries: An analysis of marketing attitude, knowledge and behaviour.  Åbo: Åbo Akademi University Press.

Conference Papers

Singh, R. (2019). Impact on intrinsic motivators on knowledge sharing in virtual environments: Implications for workplace information literacy and collaborative practices. In S. Kurbano?lu, S. Špiranec, Y. Ünal, J. Boustany, M. L. Huotari, E. Grassian,…L. Roy (Eds.), Information Literacy in Everyday Life. Proceedings of the 6th European Council on Information Literacy (pp. 211-220). Switzerland: Springer.

Singh, R., & Rioux, K. (2018). Cultivating a critical thinking mindset in the era of “alternative facts.” In Proceedings of the Association for Library and Information Science Education Annual Conference: ALISE 2018 on The Expanding LIS Education Universe, Denver, CO, 42-44.

Hartnett, L., Singh, R., & Zamir, H. (2017). Navigating the next step: An interactive panel for doctoral students. ASIS&T 2017 Conference on Diversity of Engagement: Connecting People and Information in the Physical and Virtual Worlds, Oct 27- Nov 1, Crystal City, VA.

Singh, R., & Miller, K. (2015). Standing out in the academic LIS job market: An interactive panel for doctoral students. ASIS&T 2015 Conference on Information Science with Impact: Research in and for the Community, Nov 6-10, St. Louis, MO.

Singh, R. (2011). How tangible your library is in digital environment? Implications of social media marketing in reinventing communities’ library experiences. Proceedings of the IFLA Conference on Marketing Libraries in a Web 2.0 World, Aug 7-8, 2010, Stockholm, Sweden, 97- 108.

Singh, R. (2011). Re-branding academic libraries in an experience culture. Proceedings of the KLA-CULS Fall Conference on Originate, Create, Renovate, and Innovate: Leading Revolution in the Academic Library, Oct 14-15, 2010. Emporia State University, USA, 91-95.

Singh, R., & Ballester, Y. (2010). Making the connection: Using synchronous meetings to create a more meaningful online learning experience for students. Proceedings of the EDULEARN 10 on International Conference on Education and New Learning Technologies, Jul 5-7, 2010, Barcelona, Spain, 5550-5558.

Singh, R. (2008). What kind of connection exists between marketing attitudes and behaviour? A peep into the interacting landscape of the marketing and LIS world. Proceedings of the Annual 2008 conference of CAIS/ACSI on Information Beyond Borders: LIS interacting with other disciplines, Jun 5-7, 2008, Vancouver, Canada.

Singh, R. (2006). Market orientation and service performance in libraries: An unexplored relationship. Proceedings of the Annual 2006 conference of CAIS/ACSI on Information Science Revisited: Approaches to Innovation, Jun 1-3, 2006, Toronto, Canada.

Singh, R. (2005). What kind of market orientation exists in Finnish research libraries? Implications for managing customer knowledge and relationship. Proceedings of Managing Modern Organizations with Information Technology, May 15- 18, 2005, San Diego, California, USA, 899-901.

Singh, R.  (2005). Dimensions of market orientation in Finnish libraries: An assessment. Proceedings of the BOBCATSSS 2005 Symposium on Librarianship in the Information Age, Budapest, Hungary, Jan 31-Feb 2, 2005, 403-416.

Book Chapters

Singh, R., & Jankovitz, L. (2018). Effective project management techniques to prepare information professionals for the future workforce. In S. Hines & A. Daughtery (Eds.), Advances in library administration and organization 2018: Project management in the library workplace, Vol. 38 (pp. 279-294). Bingley, U.K.: Emerald.

Singh, R. (2013). Effective use of social media marketing for customer engagement in information organizations. In D.K. Gupta, C. Koontz & A. Massisimo (Eds.), Marketing Library and Information Services – II ((pp. 361-371), Berlin: De Gruyter Saur.

Singh, R. (2006). Understanding marketing culture in Finnish libraries. In D.K. Gupta, C. Koontz, A. Massisimo, & R. Savard (Eds.), Marketing Library and Information Perspectives (pp. 64-72), Munchen: KG Saur. Invited